Great marketing isn't just about waiting for a buyer to come your way - it's active promotion that targets likely buyers where they are, whether that's online, around town or across the country.

If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. Thanks to professional photography, your property will look its very best, encouraging buyers who are browsing online to slow down and take notice.

Today's buyers are active online, which is where your property will be heavily promoted to generate buzz and attract attention. A professionally produced video your of your home is leveraged on social media outlets, including Facebook and Instagram, to meet consumers where they are and engage buyers to view more media and schedule in-person tours.

Property announcements will reach a targeted segment of an exclusive email list and are an easy yet effective way to connect with buyers, agents and their networks. These emails feature beautiful photos of your property as well as detailed information and a link so they can quickly access all the details.

Agents a local real estate companies will be notified once your property hits the market. Mobilizing the real estate community for your benefit creates more opportunities for agents to connect their buyer clients to a hot new property - further advancing the sale of your home.

A distinctive Coldwell Banker yard sign attracts the attention of buyers, who can instantly view details of your property using the custom web address directly on your custom property website. An exclusive yard sign panel delivers your home's unique details and photos to consumer mobile phones.

Buyers will be wowed by your home when they see it showcased in a beautiful, professionally printed and bound property magazine, a huge step above traditional flyers and brochures.

When paired with digital marketing, specialty marketing, like direct mailers, servest to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It's also a resourceful way to tap into your neighbors' networks - creating an opportunity for them to notify their family and friends who are looking for a home.

Many buyers agree there are distinct advantages to attending open houses to find their new home. 50% of home buyers attend an open house.*

*National Association of Realtors 2023 Profile of Home Buyers and Sellers.

The Bruen Team utilizes ShowingTime because it’s a simple way to stay informed and confirm appointments. You can automatically receive notifications about showings, see feedback from potential buyers and view all activity on your home during the sales process.

Showing activity reports for your home include a list of all showings, scheduled and completed. Feedback is listed with the showings and can be broken down to show trends to help you identify those items to address to sell your home faster.