Coldwell Banker Global Luxury Program
As a luxury property specialist with the Coldwell Banker Global Luxury program, I am a master of my profession, exceeding expectations and creating exceptional experiences for my discerning clients every day. In 2023, Coldwell Banker affiliated agents achieved tremendous results:
Over $200
MILLION
_____________________________
in $1 MILLION+ sales each day*
$1.9
MILLION
_____________________________
average sales price of $1 MILLION+ transaction sides*
39,339
SIDES
_____________________________
$1 MILLION+ transaction sides
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates fo the U.S. Coldwell Banker franchise system for the calendar year of 2023. USD$.
OVER A CENTURY OF "FIRSTS"
Continuing a legacy established by the Coldwell Banker brand, the Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.
1906 - Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first of its time.
1933 - For the first time, prized estates are marketed through motion-picture technology.
2010 - Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.
2017 - A new era of luxury real estate beings with the Coldwell Banker Global Luxury program.
2018 - The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications Advertising and Marketing Association (NJCAMA).
2020 - Coldwell Banker Global Luxury launches elegant new logo and design style.
2021 - The "Craftsmanship" campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists.
2022 - Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
2023 - An invaluable relationship with WealthEngine is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.
POWER IN NUMBERS
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
*As of 12/31/2023
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
*MarketWatch, RobbReport, UniqueHomes and WSJ display properties priced at $500k+. JamesEdition, Barron's, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties price at $2M+.
LUXURY PROPERTY SHOWCASE
I will ensure that your extraordinary home receives the attention it deserves by positioning it as a featured property on The Wall Street Journal | Real Estate and Mansion Global websites*. It will be highlighted and appear prominently at the beginning of the search results in your specific town for maximum visibility.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker social media channels saw impressive numbers in 2023.
Over Half
A BILLION
Media impressions1
88.9
MILLION+
Engagements1
1.1
MILLION
Followers2 on CB brand social media channels
102
MILLION+
Video views1
8.6
MILLION+
Link clicks1
1. 2023 Sprout Social and Media Agency Reporting. 2. Sprout Social Reporting 01/01/2023-12/31/2023.
HOMES & ESTATES
There is something special about capturing the essence of a property in print. The intricate details, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury program.
Distributed four times a year and paired with The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
