Coldwell Banker Global Luxury Program

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates fo the U.S. Coldwell Banker franchise system for the calendar year of 2023. USD$.

OVER A CENTURY OF "FIRSTS"

Continuing a legacy established by the Coldwell Banker brand, the Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.

Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.

POWER IN NUMBERS

The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.

*As of 12/31/2023

EXPANSIVE ONLINE SYNDICATION

Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.

*MarketWatch, RobbReport, UniqueHomes and WSJ display properties priced at $500k+. JamesEdition, Barron's, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties price at $2M+.

LUXURY PROPERTY SHOWCASE

I will ensure that your extraordinary home receives the attention it deserves by positioning it as a featured property on The Wall Street Journal | Real Estate and Mansion Global websites*. It will be highlighted and appear prominently at the beginning of the search results in your specific town for maximum visibility.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker social media channels saw impressive numbers in 2023.

1. 2023 Sprout Social and Media Agency Reporting. 2. Sprout Social Reporting 01/01/2023-12/31/2023.

HOMES & ESTATES

There is something special about capturing the essence of a property in print. The intricate details, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury program.

Distributed four times a year and paired with The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.